Wash Me™
Gentle cleansing for growing hair without leaving strands feeling unnecessarily stripped.
- Gentle cleansing
- Moisture support
- Softness
- Healthy-looking scalp and hair
Healthy hair doesn't happen overnight. It begins with healthy habits, gentle care, and strong roots.
Attention to Retention™
Seven chapters on why caring for the hair a child already has is where healthy hair begins. Tap any chapter to read the artwork closely.
Healthy hair doesn't happen overnight. It begins with healthy habits, gentle care, and strong roots.
Every strand begins beneath the surface — nurtured day after day through gentle cleansing, proper nourishment and consistent care.
Most brands talk about growing hair. We believe healthy hair begins by protecting what already exists.
Every wash. Every conditioner. Every detangling session. Every bedtime routine. Little Roots™ turns everyday hair care into an act of love.
It's confidence. It's culture. It's healthy traditions. It's family — moments children remember long after wash day is over.
Products created with children's developing hair and scalps in mind, because we believe gentle care can produce extraordinary results.
Plant-Powered Care. Made for Little Roots. Loved by Families.

Keeping It Matters, Too.
Children's hair experiences dryness, tangling, manipulation and everyday styling just like adult hair.
Little Roots™ was created around a simple idea: support healthy-looking growing hair by caring for the strands children already have.
That means gentle cleansing, consistent moisture, careful detangling and thoughtful handling. This is what we call Attention to Retention™.
Nurture the Root. Protect the Strand. Love the Crown.™
Cleanse. Condition. Detangle and refresh. Three simple steps designed to make wash day gentler for growing crowns.
Gently cleanses while helping maintain moisture and manageability.
Conditions, softens and helps reduce breakage during grooming.
Helps detangle, hydrate and refresh hair for easier daily combing and styling.
Gentle cleansing for growing hair without leaving strands feeling unnecessarily stripped.
Rich conditioning care created to moisturize, soften and improve manageability while helping reduce breakage associated with grooming.
Lightweight moisture and slip designed to make combing and detangling easier while helping protect fragile strands.

We often talk about how to make hair grow.
Little Roots™ introduces another conversation: how do we care for the hair that's already growing?
Attention to Retention™ means helping families focus on moisture, gentle handling, thoughtful detangling and minimizing avoidable breakage.
“Sometimes the secret isn't trying to make hair grow faster. It's learning how to hold on to what grows.”
Every Great Crown Begins With Little Roots.™
Nurture the Root. Protect the Strand. Love the Crown.™ — our philosophy of Attention to Retention™, written for families raising growing crowns.

Wash day shouldn't feel like a battle. Little Roots™ helps families make hair care a ritual of patience, education and love.
Little Roots™ is part of the TrichoLogics® hair and scalp care family — the same attention to hair and scalp care, formulated for growing crowns.
Every product in the collection is created to:
Little Roots™ products are cosmetic hair and scalp care. They are not intended to diagnose, prevent, treat or cure any hair or scalp condition.
Parents often use the phrase “hair growth products” when searching for help with a child experiencing breakage, thinning, shedding or difficulty retaining length. Hair loss in children can have very different causes, however, and a cosmetic hair-care product should not be presented as a treatment for unexplained hair loss.
Little Roots™ focuses instead on the part of the equation hair care can address: gentle cleansing, moisture, detangling, manageability and reducing breakage associated with grooming.
Unexplained bald patches, sudden or heavy shedding, broken hairs confined to one area, scalp redness, scaling, sores, swelling, persistent itching or a receding hairline in a young child all warrant professional evaluation rather than simply buying another product. Start with your child’s pediatrician or a dermatologist; a trichologist can look closely at the hair and scalp alongside that care.

Dr. Leola Anifowoshe-Brown, PhDFounder, Texas Hair Restoration & Wellness Center · Founder, TrichoLogics®
Little Roots™ extends the same attention to hair and scalp care behind the TrichoLogics® philosophy into a collection created specifically with growing crowns in mind.
The goal is simple: help families establish better hair-care habits early — before breakage, dryness and difficult wash-day routines become accepted as normal.
Healthy habits today become healthy hair tomorrow.
“What product grows hair?”
“What helps protect the healthy hair my child already has?”
That is the heart of Attention to Retention™
Because every mighty tree begins with Little Roots™.
Hair is a journey.
Healthy habits today become healthy hair tomorrow.
Discover more educational resources at HairInvestigations.com.
Healthy hair doesn't begin with a miracle product—it begins with healthy habits.
Little Roots™ was created to help families cleanse gently, nourish consistently, and protect every strand through every stage of childhood.
Whether you're preparing for launch or ready to begin your routine, we're here to grow with your family.
Join the Little Roots™ Family to receive launch updates, educational resources, healthy hair tips, and exclusive early access.
Before You Grow It, You Have to Know It.™
Three essentials. One simple philosophy.
Wash Me™ · Love Me UnConditionerLy™ · Untangle Me™
Attention to Retention™
Available soon. Add your name and we'll let you know the moment the collection is ready.